01. About the project
'BuckStars' was presented to me as a quick weekend challenge focused on enhancing a user called Julia's morning coffee ritual for an optimal experience.
"Julia needs a way to make sure she can get a hot cup of coffee each morning before work, regardless of obstacles."
02. Competitive Landscape
Let's take a look at what other retailers are doing for drive-up / online orders.
03. Wireframes & User Flow
Wireframes and user journey mapping helped me focus on building a solid foundation that made sense functionally without getting bogged down by the nitty gritty details (yet).
We understand Julia's preference for ordering ahead, yet her hectic schedule often makes it challenging to pinpoint her exact arrival time, occasionally resulting in a lukewarm cup. Wireframes provide a swift avenue to explore various low-fidelity iterations, enabling us to brainstorm effective solutions to alleviate this issue.
04. Identity & Design System
Now for the fun part: coming up with BuckStar's brand identity, which would help inform the creation of the app's UI.
05. Outcome
